Google Ads use targeted keywords to display ads to users searching for related services. Businesses only pay when someone clicks on the ad, also known as Pay-Per-Click (PPC) advertising.

Clicks can happen within days, but long-term Google Ads success and optimization can take up to 90 days as campaigns gather data and improve performance over time.

Google Ads work especially well for local and service-based businesses looking to generate leads, phone calls, bookings, or sales. This includes contractors, HVAC companies, plumbers, electricians, roofing companies, restaurants, pet services, home services, startups, and other small businesses.

Yes. Existing campaigns can often be optimized to improve performance, reduce wasted ad spend, and increase conversions.

It depends on the industry, goals, and competition. A good starting point for small businesses is typically around $15–$30 per day for testing. Budget may increase or decrease over time depending on campaign performance, data, and results.

Yes. Clients use their own Google Ads account and pay Google directly for ad spend.

Clients pay Google directly for ad spend. Management and optimization services are separate from the ad spend budget.

Meta Ads run across Facebook, Instagram, Messenger, and Meta partner networks to help businesses reach targeted audiences online.

Google Ads target people actively searching for services, while Meta Ads help businesses reach audiences based on interests, behaviors, demographics, and online activity.

It depends on the business goals. Google Ads are great for high-intent searches, while Meta Ads are effective for brand awareness and audience growth.

Yes. Ads can run across both platforms simultaneously to increase reach and visibility.

Managing ads requires ongoing optimization, testing, strategy, audience analysis, and performance monitoring to improve results and reduce wasted ad spend.

We work with a variety of local service-based and small businesses, including HVAC, house cleaning, landscaping, pressure washing, junk removal, mobile detailing, dog boarding, dog daycare, carpet cleaning, pool cleaning, pest control, local moving companies, fence and deck contractors, electricians, plumbing, roofing, restaurants, and other small businesses.

Yes. Pricing varies based on campaign goals, ad spend, industry, and project scope.

No long-term contracts are required. Clients may cancel at any time; however, cancellation requests must be submitted 30 days in advance.

Yes. Startup-friendly strategies are available to help businesses build visibility, generate leads, and grow online.

A website is recommended for best results, but some campaigns can also direct customers to calls, lead forms, or social media platforms.

Contact me to discuss your business goals and advertising strategy.